Review: Murad's Pore and Line Minimising Hydrator

Good morning! I've got another review for you today on a skincare product that's a little different and definitely a lot exciting!

Murad have recently launched their new Pore and Line Minimising Hydrator along with their Replenicell Hydration technique.

Hopefully I can relay this to you in a non-confusing manner that you will understand, the technique is obviously very scientific and I don't want to confuse you all! Here goes:

The brains at Murad (Dr Howard Murad and his son Jeff Murad) have devised a concoction of osmolytes, amino acids and trehalose to pre treat water used when creating all of their products. Replenicell is basically a new kind of water that is added to everything during production.

By doing this, water molecules are attached to compounds that can access the skin and pass through its barrier, taking water in through the barrier with them and therefore hydrating your skin. Because of the way skin is designed, water molecules cannot simply pass through of their own accord, if that did happen every time it rained or we had a shower we'd just swell up!

There are three ways that Replenicell helps your skin:

1) It attracts water molecules
2) It binds the water already within the skin's surface
3) It strengthens the skin's barrier to help it retain more water.

This is a really clever and simple way of getting more hydration into your skin without using complicated chemicals that could be more harmful to your skin.....why on earth has nobody though of this before?!

This technology is currently debuting in their new products the Pore and Line Minimising Hydrator (£49.50 from October 2013) and their new Rapid Collagen Infusion (£78.00 in February 2014).

So...how does the Replenicell technology affect the skin?

I was lucky enough to be given a tube of the Pore and Line Minimising Hydrator to test it for myself which I have been using religiously for the past couple of weeks.

This Hydrator claims to clear and tighten pores for a refined complexion, boost collagen and plump skin for younger and smoother looking skin.
Having done their research Murad have found that pores are just as highly rated as wrinkles in women's number one skin concern and so they have created this product to help combat both in one go.

Its key ingredients are:

Kombucha Collagen Defense - which stimulates collagen production and inhibits its breakdown

Lentil Seed Extract and Witch Hazel - controls excess oil and tightens pores

Cinnamon Extract - this restores the skin's surface by reducing inflammation and oil production

The Hydrator is a white lotion with a very thin consistency, I'd say it's a lot more like a serum than a moisturiser, it's almost like a gel and unlike any other product that I currently own.

I've been applying this morning and evening after cleansing, toning and applying my serum. This sinks in super fast and my skin hasn't had any negative reactions to it whatsoever. It feel quite cooling on the skin which has been nice, not so sure it will be so appreciated now that were reaching colder temperatures in the UK but nevertheless this feeling doesn't last long.

I was worried that this wouldn't hydrate my skin as much as it currently needs. My skin is temperamental at best and is oily in the centre and dehydrated everywhere else, therefore I thought the serum like quality wouldn't be enough for those areas.

I was very wrong and have been enjoying using this twice a day, it has certainly hydrated my skin without overloading the t-zone area and I've found that I haven't needed any extra hydration like I thought.

I'm lucky in that I don't have too many wrinkles as of yet...but I'm 25 so that time is coming very soon! Hopefully this product has helped to keep my lines at bay for a while longer and I'd definitely be interested in knowing about the other products that Murad will be including in their Replenicell range, which I believe will be all products eventually.

Fingers crossed!

Murad are such a great brand, not only do their products really work, their research is outstanding and they just have such a family vibe about them. God knows I couldn't work with my dad all the time, he'd drive me crazy!

What Murad product is your favourite? Do you like the the sound of the Replenicell technology?

L xxx

Murad Event

I was lucky enough to be invited to London to the launching of a new Murad product at the Mayfair Hotel a little while ago. The hotel was obviously stunning and I can't not mention how amazing the place smelt when you walked in. I could sit and breathe in that smell all day! They must pump it through the air con as it was a gorgeous scent.

I was escorted to the lift on arrival and told directions to the Amber Suite where the event was taking place.

We were met with champagne, diet coke, flavoured water, cupcakes, popcorn and nibbles which was lovely.

We were lucky enough to meet both of the Murad's themselves; both Dr Howard Murad the brains behind the brand originally and his son Jeff Murad who has now taken over the development and production side of the business.

It was great to hear from both of them and really interesting to hear exactly how their new products work.
I loved listening to the explanation as being a scientist things made sense and I was pleased as although I'm scientifically inclined I don't deal with skin in any way at all!

What I love about Murad as a brand is that they don't just deal with the skin on your face as most other brands do, they deal with you as a person and understand the pressures of everyday life, general stress and environmental issues.

When leaving we were given a goody bag containing a gorgeous stripy make up bag and a full size of their new Pore and Line Minimising Hydrator.

The biggest introduction from the event was their new Replenicell technology. Basically Murad have created a new type of water. Water cannot pass through your skin and so applying products containing water actually dries your skin out.
Murad have created a new type of water where the water molecules are attached to special molecules which can pass through the bilayer of your skin, and therefore hydrate your skin at a greater rate than other products from other brands.

To me this sounds very scientific but also so simple, why on earth hasn't anyone ever done this before?!
But Murad are known for being innovators in skincare and were the first to use glycolic acid in the way that it is so commonly used now for resurfacing etc.

You can read the vital points of the moisturiser on the box in the picture above.
These kind of claims always excite me, but I know having used Murad product before that if they're not 100% fulfilled they will definitely have a positive effect on my skin and I cannot wait to start using it.

If you check back for my review in a few weeks I will endeavour to explain the Replenicell technology a little further for anyone wanting a fuller explanation.
I will also be sharing the terrifying image of my face under UV light and therefore all of the sun and environmental damage that I have....eeek.

A little message from the inside of the box.....Dr Howard Murad is full of these little quotes and I absolutely love them!
It was a pleasure to meet him and hear from his son about the new products too and I thoroughly enjoyed myself meeting lots of new people.

What's your thoughts on Murad? Which is your favourite product?

L xxx